COLOR WOW - New at Main Street Hair Company

Color Wow is the latest innovation from Gail Federici, co-founder of John Frieda's hair care company and visionary behind their ground-breaking formulas created to address problems specific to frizzy hair and blondes.

Their products are revolutionary. COLOR WOW only developed products that weren't already out there in other lines. Essentially, these products fill a need that no other line can fill. 

We recently started carrying this line of hair products, specifically formulated for color-treated hair. Most new products don't knock the socks off of Pam, Alicia, and Courtney, but these did... here's why:
​-You can use their root touch up powder to hide your grays in-between root touch-up appointments, and the powder stays put even when you sweat, go swimming, or get caught in a rainstorm - it only washes out with shampoo!

Click HERE to watch a demo of how to apply Color Wow ...  Seeing IS believing.
We bet you'll say "Wow!"

---

​-Their Brass Banned mousse is one part color toning treatment and one part amazing styling aid. The mousses - one for blondes, and one for brunettes - are lilac and teal toned, respectively, and counteract yellow/brassy unwanted tones in your color. All blondes need a little toner, and brunettes with golden or caramel lights can use a little help with non-brassifying as well. 

​​-The One Minute Transformation cream gives you second-day hair on day one. Wash, dry, style, and use this cream, and your hair will look smooth, de-frizzed, and not oily, greasy, or product-y. It. Is. Amazing. We have been in the beauty business for a while, and none of us have seen anything as awesome as this stuff! It's magical.

---

​-Pop and Lock gives you shine, volume (pop), and locks in your color. It's a serum that can be applied wet or dry and has color protectant and shine particles to make your hair look amazing!

​





-Speed Dry reduces the amount of drying time by 30% percent! Who couldn't use an extra few minutes in the mornings? It's an alcohol-free formula that counteracts porosity and forms a high-gloss, protective clear-coat on hair to extend the life of color while it works.

---

-The hair cocktails.... oh, the hair cocktails are probably our FAVORITE out of all these products.  These are leave-in, bond-building supplements that are essential for anyone caring for color-treated hair. Even with our All Nutrient, Organic hair color, there are chemicals in all hair color that are notorious "evil-doers" that infiltrate healthy hair and corrupt the vital internal and external bonds that keep hair thick, supple and strong. It is critical to "intervene" with a Cocktail (ideally, every time after you shampoo and condition) to give hair a supplemental, bond-building boost. The "secret agents" in Color Wow Cocktails to help strengthen, thicken or renew elasticity and suppleness... and keep your color wow.

Color Wow Coconut Cocktail - Bionic Tonic
Bonds a new lubricating layer to hair’s surface, restoring silkiness and mobility
Color processing strips away the natural, outer “lubricating film” that keeps your hair moist, mobile and manageable. This super-powered, leave-in “bionic tonic” bonds to hair’s surface, mimicking the lost lubricating layer with a precision blend of fatty acids and emollients. Deep penetrating Coconut Oil hydrates deep within the cortex, improving strength and flexibility. Instantly transforms dry, unresponsive, dehydrated hair into fluidly-silky, supple strands.

Color Wow Kale Cocktail - Bionic Tonic
Reinforces internal bonds to strengthen hair by over 50% with just use one use
Color processing breaks down hair’s natural, internal cysteine bonds which give each strand strength and resilience. This mega-force “bionic tonic” with sulphur-rich sea kale helps relink and reinforce hair’s vital internal bonds. Loaded with protein-building Amino Acids plus B Vitamins, this strand- strengthening super-power smoothes, detangles and has been clinically proven to reduce breakage by over 50% after one single application. Helps guard hair against UV ray damage.


Color Wow Carb Cocktail - Bionic Tonic
bonds a high-carb complex to hair’s surface, fattening fine, limp strands and giving hair style-holding “starch”
Color processing makes hair porous and causes loss of natural protein mass. This super-powered, leave-in “bionic tonic” bonds to hair’s surface, adding a precision blend of corn starch, cellulose and oat bran to thicken strand girth and expand hair mass. Quinoa and keratin protein fortify and deliver visibly heftier, healthier-looking hair with a smooth, glossy surface. Like starch-based “sizing” (used when ironing clothing to add substance to flimsy, limp fabrics), Carb Cocktail is activated and amplified when hair is heat-styled. The result is exceptionally full body and style-holding stamina, without stiffness or stickiness.

---

​
They even offer a revolutionary Shampoo and Conditioner specifically for color-treated hair. Why spend $100 or more on beautiful color and wash it down the drain because of color-stripping shampoo? 

• WHY IT’S WOW: CONTAINS NO INGREDIENTS TO DULL OR DARKEN YOUR HAIR COLOR
• Free of discoloring silicones, conditioning agents, or “pearlizing” ingredients that layer on a dulling, darkening film with each shampoo, so color and highlights stay vivid and bright.
• New technology makes other sulfate-free formulas obsolete.
• Clinically proven to be as gentle on color-treated hair as water
• Color Security is gentle and sulfate-free to keep the cuticle tight – without sacrificing rich lather.
• Keeps color and highlights looking fresh, sparkling and bright

Visit Main Street Hair Company to try some of these products, and watch out for our Fall OPEN HOUSE where we will be debuting the line while we drink wine, have some finger foods, and chat about hair!

---