Color Wow is the latest innovation from Gail Federici, co-founder of John Frieda's hair care company and visionary behind their ground-breaking formulas created to address problems specific to frizzy hair and blondes.
Their products are revolutionary. COLOR WOW only developed products that weren't already out there in other lines. Essentially, these products fill a need that no other line can fill.
We love their styling products, and we think you'll agree that they are like no other products on the market. Read below to learn more!
Their products are revolutionary. COLOR WOW only developed products that weren't already out there in other lines. Essentially, these products fill a need that no other line can fill.
We love their styling products, and we think you'll agree that they are like no other products on the market. Read below to learn more!
DREAM COAT - A Temporary Smoothing Treatment
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For the Frizzy, Overworked Hair of the world...
Color chemicals leave hair porous and vulnerable to humidity. Dreaded moisture gets in – hair gets puffy, frizzes out! DREAM COAT, inspired by new textile technology, covers each hair strand with an invisible waterproofing cloak.
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Finally! A “one and done” styling solution for most waves, classic curls and spirals.
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The hair cocktails.... oh, the hair cocktails are amazing products. These are leave-in, bond-building supplements that are essential for anyone caring for color-treated hair. Even with our All Nutrient, Organic hair color, there are chemicals in all hair color that are notorious "evil-doers" that infiltrate healthy hair and corrupt the vital internal and external bonds that keep hair thick, supple and strong. It is critical to "intervene" with a Cocktail (ideally, every time after you shampoo and condition) to give hair a supplemental, bond-building boost. The "secret agents" in Color Wow Cocktails to help strengthen, thicken or renew elasticity and suppleness... and keep your color wow.
Color Wow Coconut Cocktail - Bionic Tonic Bonds a new lubricating layer to hair’s surface, restoring silkiness and mobility Color processing strips away the natural, outer “lubricating film” that keeps your hair moist, mobile and manageable. This super-powered, leave-in “bionic tonic” bonds to hair’s surface, mimicking the lost lubricating layer with a precision blend of fatty acids and emollients. Deep penetrating Coconut Oil hydrates deep within the cortex, improving strength and flexibility. Instantly transforms dry, unresponsive, dehydrated hair into fluidly-silky, supple strands. Color Wow Kale Cocktail - Bionic Tonic Reinforces internal bonds to strengthen hair by over 50% with just use one use Color processing breaks down hair’s natural, internal cysteine bonds which give each strand strength and resilience. This mega-force “bionic tonic” with sulphur-rich sea kale helps relink and reinforce hair’s vital internal bonds. Loaded with protein-building Amino Acids plus B Vitamins, this strand- strengthening super-power smoothes, detangles and has been clinically proven to reduce breakage by over 50% after one single application. Helps guard hair against UV ray damage. Color Wow Carb Cocktail - Bionic Tonic bonds a high-carb complex to hair’s surface, fattening fine, limp strands and giving hair style-holding “starch” Color processing makes hair porous and causes loss of natural protein mass. This super-powered, leave-in “bionic tonic” bonds to hair’s surface, adding a precision blend of corn starch, cellulose and oat bran to thicken strand girth and expand hair mass. Quinoa and keratin protein fortify and deliver visibly heftier, healthier-looking hair with a smooth, glossy surface. Like starch-based “sizing” (used when ironing clothing to add substance to flimsy, limp fabrics), Carb Cocktail is activated and amplified when hair is heat-styled. The result is exceptionally full body and style-holding stamina, without stiffness or stickiness. |