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Color Wow is the latest innovation from Gail Federici, co-founder of John Frieda's hair care company and visionary behind their ground-breaking formulas created to address problems specific to frizzy hair and blondes.

Their products are revolutionary. COLOR WOW only developed products that weren't already out there in other lines. Essentially, these products fill a need that no other line can fill. 

We love their styling products, and we think you'll agree that they are like no other products on the market. Read below to learn more!

DREAM COAT - A Temporary Smoothing Treatment

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For the Frizzy, Overworked Hair of the world...

Color chemicals leave hair porous and vulnerable to humidity. Dreaded moisture gets in – hair gets puffy, frizzes out!

DREAM COAT, inspired by new textile technology, covers each hair strand with an invisible waterproofing cloak.
  • Heat-activated polymer works to compress, tighten and seal hair strands
  • Hair is supernaturally-sleek, smooth and super-silky
  • Unlike typical “humidity-guard” serums, Dream Coat will not build up, weigh hair down or make it greasy
  • Effects last up to 2 to 3 shampoos
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Finally! A “one and done” styling solution for most waves, classic curls and spirals.
  • Delivers all the combined benefits of out-dated  gels, serums and heavy creams but feels like nothing is on your hair!
  • Super-light “miracle moisture mist” technology is ALCOHOL FREE
  • Features proprietary Elasta-flex, a trifecta of powerful polymers that address every challenge that stands in the way of curl perfection!
  • Perfectly bundled, hydrated curls with supernaturally glossy shine
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The hair cocktails.... oh, the hair cocktails are amazing products.  These are leave-in, bond-building supplements that are essential for anyone caring for color-treated hair. Even with our All Nutrient, Organic hair color, there are chemicals in all hair color that are notorious "evil-doers" that infiltrate healthy hair and corrupt the vital internal and external bonds that keep hair thick, supple and strong. It is critical to "intervene" with a Cocktail (ideally, every time after you shampoo and condition) to give hair a supplemental, bond-building boost. The "secret agents" in Color Wow Cocktails to help strengthen, thicken or renew elasticity and suppleness... and keep your color wow.

Color Wow Coconut Cocktail - Bionic Tonic
Bonds a new lubricating layer to hair’s surface, restoring silkiness and mobility

Color processing strips away the natural, outer “lubricating film” that keeps your hair moist, mobile and manageable. This super-powered, leave-in “bionic tonic” bonds to hair’s surface, mimicking the lost lubricating layer with a precision blend of fatty acids and emollients. Deep penetrating Coconut Oil hydrates deep within the cortex, improving strength and flexibility. Instantly transforms dry, unresponsive, dehydrated hair into fluidly-silky, supple strands.

Color Wow Kale Cocktail - Bionic Tonic
Reinforces internal bonds to strengthen hair by over 50% with just use one use

Color processing breaks down hair’s natural, internal cysteine bonds which give each strand strength and resilience. This mega-force “bionic tonic” with sulphur-rich sea kale helps relink and reinforce hair’s vital internal bonds. Loaded with protein-building Amino Acids plus B Vitamins, this strand- strengthening super-power smoothes, detangles and has been clinically proven to reduce breakage by over 50% after one single application. Helps guard hair against UV ray damage.


Color Wow Carb Cocktail - Bionic Tonic
bonds a high-carb complex to hair’s surface, fattening fine, limp strands and giving hair style-holding “starch”

Color processing makes hair porous and causes loss of natural protein mass. This super-powered, leave-in “bionic tonic” bonds to hair’s surface, adding a precision blend of corn starch, cellulose and oat bran to thicken strand girth and expand hair mass. Quinoa and keratin protein fortify and deliver visibly heftier, healthier-looking hair with a smooth, glossy surface. Like starch-based “sizing” (used when ironing clothing to add substance to flimsy, limp fabrics), Carb Cocktail is activated and amplified when hair is heat-styled. The result is exceptionally full body and style-holding stamina, without stiffness or stickiness.

Color WOW cocktails are available at Main Street Hair Company!

We use it daily behind the chair, and if you like the results...
​take some home with you!

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All Nutrient Hair Color
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  • Home
  • Services
    • Service Menu
    • All-Nutrient Organic Hair Color
    • Cezanne
    • Keratherapy
    • Olaplex
    • Oligo Color and Products >
      • Oligo CALURA
      • Oligo Blacklight
    • Redken Color-Camo for Men
    • Wedding Events
  • Our Stylists
  • Coupons
  • We're Hiring
  • Location and Hours
  • About Us
  • Employment
  • Contact Us
  • Blog