Permanent Shine Hair Color The CALURA system is formulated with an innovative exothermic technology that was designed to maximize dye penetration and minimize hair damage. It's AMMONIA-FREE! Each shade was formulated to generate a specific increase in temperature to achieve desired results. As a bonus, this heat allows a thorough penetration of the certified organic essences and keratin. The result is an incomparable radiant shine!
The CALURA exothermic system offers 3 primary benefits:
1- Ultimate white coverage 2- Up to 5 levels of lift 3- Longer lasting fashion shades
We LOVE Calura!! It's ammonia and PPD free, and offers AMAZING white/grey coverage. The cool tones we are able to achieve with this color line is unparalleled. We are very excited to offer this color line and the products that go with it at MSHC!